medium hold texturizer Not too soft. Not too strong. Just right. In the Mix is the sweet spot between hold and softness — a medium-weight texturizer that blends the control of Hiro to Stay with the flyaway-taming touch of Fly Bai. Designed for styles that...

905 In stock

$26.00

Strong Hold Texturizer Hiro to Stay is your clean, flexible texturizer made to shape, define, and hold your style — without crunch, stiffness, or residue. Whether you're going for sculpted texture, smoothed edges, or next-day touchups, this styling hero gives your look the structure it...

469 In stock

$26.00

Curl Defining Hair Gel Handle Karu-fully is your go-to gel for bouncy, frizz-free, softly defined curls — without crunch, stiffness, or dryness. This lightweight gel-cream hybrid hydrates as it shapes, offering buildable hold that enhances your natural texture while keeping your curls touchable and full...

175 In stock

$12.00

Volumizing Spray for Lift and Body Sky Hai is your non-toxic volume booster that gives your hair the lift, bounce, and airy fullness you crave — without crunch, residue, or stiffness.This fine mist is designed to add structure and root lift for blowouts, air-dried volume,...

136 In stock

$8.00

Fly Bai" Lightweight Texturizer Fly Bai is your soft-touch styling balm for flyaway control, light hold, and natural definition. It’s like the grown-up version of edge control — smoother, cleaner, and made for modern hair routines. Whether you're slicking down baby hairs, adding piece-y texture,...

382 In stock

$25.00

Everyday Lightweight Shampoo Awa You Go is your daily, do-it-all cleanser — designed to gently remove oil and buildup without stripping your hair or scalp. This non-toxic, sulfate-free shampoo creates a light, cloud-like lather that rinses clean and keeps hair feeling fresh, soft, and balanced...

367 In stock

$8.00

Dry Shampoo for Oily Hair Named after the Japanese word "Dorai," meaning "dry," this mighty multitasker helps you conquer oily roots, boost volume, and extend your style — without harsh chemicals or heavy buildup. Designed for busy lives and healthy hair goals, this non-toxic, cruelty-free...

101 In stock

$33.00

Hydrating Hair Mask for Soft & Smooth Locks Kami to Life is your rich, restorative deep conditioning mask for when your hair needs more — more moisture, more softness, more bounce, more life. Designed to hydrate deeply, repair damage, and strengthen from the inside out,...

858 In stock

$32.00

Texturizing Sea Salt Spray Bichi Keen is your heat-free ticket to that fresh-off-the-beach texture — without the crunch, stickiness, or dry-out that usually comes with sea salt sprays. Designed to give soft volume, natural movement, and matte texture, this non-toxic styling spray lets you fake...

162 In stock

$8.00

Nourishing Argan Oil with Vitamin E for Silky Smooth Abura-tions is a pure, potent blend of argan oil and vitamin E — nothing heavy, nothing synthetic, and way more effective than most argan oil products on the shelf. Why? Because we use more actual argan...

100 In stock

$33.00

Lightweight Daily Conditioner for Soft Hydrated Tangle-Free Hair Rinsu & Repeat is your daily dose of lightweight moisture — a non-toxic, rinse-clean conditioner that softens, detangles, and smooths without weighing your hair down. Perfect for frequent washers, fine or oily hair types, and anyone who...

368 In stock

$8.00

Lightweight Shine Spray for Glossy Healthy Hair Shine, smooth, detangle — and protect your hair, naturally.Named after the Japanese word "Hikaru," meaning "to shine,"Hikaru the Sun is your shortcut to glossy, tangle-free, faster-drying, and protected hair, powered by clean, non-toxic ingredients and a featherlight formula...

140 In stock

$12.00

Conditioning Shampoo-Hair Care Products Common Sensai is your clean, conditioning daily cleanser — gentle enough for regular use, yet smart enough to nourish and strengthen every time you lather. It’s the common sense choice for soft, healthy, effortlessly managed hair. Formulated for all hair types...

166 In stock

$9.00

Smoothing Straightening Shampoo for Sleek Step 1. Start Smooth. Set the Tone. Begin your smooth hair ritual with Sumuzu Sailing — the first step in Kuki’s 3-step Sumuzu system for sleek, frizz-free, straight styles.This sulfate-free, non-stripping shampoo gently lifts buildup and excess oil while smoothing...

188 In stock

$9.00

sleek straightening gel Step 3. Seal the Smooth. Skip the Heat. Your sleekest hair starts here — and ends with Stay Sumuzu.This flexible-hold styling gel is the final step in Kuki’s 3-part Sumuzu System, designed to lock in smoothness, resist frizz, and finish straight styles...

174 In stock

$9.00

smoothing conditioner for frizz-free hair Smooth it. Seal it. Style it. Sumuzu Operator is your second step to smoother, sleeker hair — a rich yet lightweight conditioning treatment that softens strands, smooths frizz, and preps your hair for straight styling without harsh chemicals. Formulated to...

178 In stock

$9.00