Common Sensai is your clean, conditioning daily cleanser — gentle enough for regular use, yet smart enough to nourish and strengthen every time you lather. It’s the common sense choice for soft, healthy, effortlessly managed hair. Formulated for all hair types and textures, this sulfate-free,...

Low-effort. Scalp-focused. All clean.Make His-torio is your go-to 3-in-1 solution for a clean scalp, healthy hair, and a fresh start — no complicated routine needed. This multitasking formula acts as a shampoo, light conditioner, and targeted scalp treatment to help reset oily roots, calm flakes,...

Rinsu & Repeat is your daily dose of lightweight moisture — a non-toxic, rinse-clean conditioner that softens, detangles, and smooths without weighing your hair down. Perfect for frequent washers, fine or oily hair types, and anyone who just wants a clean finish that feels fresh,...

Silky, smooth, and seriously hydrating — without the harsh stuff.Named after the Japanese word “Shiruku,” meaning “silk,” Smooth as Shiruku is your go-to deep conditioning shampoo for hair that craves softness, strength, and shine. Powered by plant-based ingredients and a gentle cleansing system, this multitasking...

Smooth it. Seal it. Style it. Sumuzu Operator is your second step to smoother, sleeker hair — a rich yet lightweight conditioning treatment that softens strands, smooths frizz, and preps your hair for straight styling without harsh chemicals. Formulated to detangle, deeply hydrate, and lock...