Bichi Keen is your heat-free ticket to that fresh-off-the-beach texture — without the crunch, stickiness, or dry-out that usually comes with sea salt sprays. Designed to give soft volume, natural movement, and matte texture, this non-toxic styling spray lets you fake a beach day anytime...

Named after the Japanese word "Dorai," meaning "dry," this mighty multitasker helps you conquer oily roots, boost volume, and extend your style — without harsh chemicals or heavy buildup. Designed for busy lives and healthy hair goals, this non-toxic, cruelty-free dry shampoo erases oil, adds...

Fly Bai is your soft-touch styling balm for flyaway control, light hold, and natural definition. It’s like the grown-up version of edge control — smoother, cleaner, and made for modern hair routines. Whether you're slicking down baby hairs, adding piece-y texture, or polishing a ponytail,...

Handle Karu-fully is your go-to gel for bouncy, frizz-free, softly defined curls — without crunch, stiffness, or dryness. This lightweight gel-cream hybrid hydrates as it shapes, offering buildable hold that enhances your natural texture while keeping your curls touchable and full of life. Designed for...

Shine, smooth, detangle — and protect your hair, naturally.Named after the Japanese word "Hikaru," meaning "to shine," Hikaru the Sun is your shortcut to glossy, tangle-free, faster-drying, and protected hair, powered by clean, non-toxic ingredients and a featherlight formula that won’t weigh you down. Perfect...

Hiro to Stay is your clean, flexible texturizer made to shape, define, and hold your style — without crunch, stiffness, or residue. Whether you're going for sculpted texture, smoothed edges, or next-day touchups, this styling hero gives your look the structure it needs while keeping...

Not too soft. Not too strong. Just right. In the Mix is the sweet spot between hold and softness — a medium-weight texturizer that blends the control of Hiro to Stay with the flyaway-taming touch of Fly Bai. Designed for styles that need more structure...

Wake up your hair.Rise & Shin is your morning styling essential — a clean, lightweight texturizer that delivers high-gloss shine with soft, flexible hold.  A playful nod to the word “shine” and the daily ritual of getting ready, this product blends Japanese simplicity with modern...

Sky Hai is your non-toxic volume booster that gives your hair the lift, bounce, and airy fullness you crave — without crunch, residue, or stiffness.This fine mist is designed to add structure and root lift for blowouts, air-dried volume, or styling refreshes, all while keeping...

Step 3. Seal the Smooth. Skip the Heat. Your sleekest hair starts here — and ends with Stay Sumuzu.This flexible-hold styling gel is the final step in Kuki’s 3-part Sumuzu System, designed to lock in smoothness, resist frizz, and finish straight styles with a soft,...