"Bichi Keen" – Texturizing Sea Salt Spray for Effortless Beach Waves & Natural Volume

Bichi Keen is your heat-free ticket to that fresh-off-the-beach texture — without the crunch, stickiness, or dry-out that usually comes with sea salt sprays. Designed to give soft volume, natural movement, and matte texture, this non-toxic styling spray lets you fake a beach day anytime (even if your toes never leave the tile floor).

It’s perfect for air-dried waves, tousled buns, and piece-y second-day styles. Light hold, lifted roots, and all the ocean energy you need — no sand required.

What’s in a Name?
Bichi” (ビーチ) is the Japanese word for “beach,” and this spray captures that windblown, lived-in beach texture — no vacation needed. Paired with “Keen”, it reflects the vibe: energized, effortless, and playfully undone.

Why You’ll Love It:

• Creates soft, beachy texture and light volume

• Matte finish — no crunch, no stiffness

• Great for air-drying, messy buns, and tousled styles

• Non-toxic, cruelty-free, silicone- and alcohol-free

• Lightly scented with clean, ocean-inspired fragrance

• Woman- and minority-owned, locally made with love

Key Ingredients That Make Waves:

• Sea Salt + Magnesium Sulfate: Add grit, texture, and natural lift to fine or limp strands

• Aloe Vera: Balances moisture and prevents dry-out

• Glycerin: Pulls in humidity for soft, touchable waves

• Panthenol (Provitamin B5): Adds shine and strength without weighing hair down

How to Use:
Shake well. Mist generously onto damp or dry hair.

• Scrunch and air-dry for waves

• Spray roots and mid-lengths for volume and grit

• Twist or braid hair while damp and let dry for soft, beach-inspired bends

• Scrunch and Blow Dry with a diffuser if you need more waves and don't want to leave the house with wet hair. 

Pro tip: Works beautifully as a refresh spray on second-day hair for extra lift and revived texture.

3️⃣ FAQ Section

❓ Will this dry out my hair like other salt sprays?

Nope! Bichi Keen is ph balanced with aloe and panthenol to keep hair soft and touchable — so you get texture without straw-like ends.

❓ Can I use it on straight or fine hair?

Yes! It’s especially great for adding grit, volume, and movement to fine or flat hair. It won’t weigh you down.

❓ Does it have hold?

Light hold — just enough to keep texture in place without stiffness. You can layer it with Stay Sumuzu or Handle Karu-fully  if you want more hold.